These cars took the longest to sell in 2025

Jan. 12, 2026Updated Jan. 14, 2026, 9:20 a.m. ET

These cars took much longer to sell than many of their segment rivals.
Some car models didn’t offer enough value to drivers to sell as quickly as their competitors.

Some cars have sold like hotcakes in 2025, while others have sat on dealer lots collecting dust. There are several reasons why certain new car, truck and SUV models aren’t selling well — including a weak value proposition, reliability issues and fierce competition.

A car that takes a long time for dealers to sell can be telling for drivers and for brands. If there isn’t strong demand for a nameplate, it may be worth avoiding for consumers and worth attention for automakers. These models took the longest to sell in 2025, according to data from car buying service CarEdge.

The Jeep Grand Wagoneer is one of the worst-selling cars in 2025, according to sales data

Jeep’s Grand Wagoneer is a competitive full-size SUV offering from the American automaker in terms of specs, but it isn’t selling quickly despite high segment rankings from publications like U.S. News & World Report. CarEdge says it has a market day supply (days needed to sell all vehicles in inventory) of 400 days.

The Grand Wagoneer has plenty of strengths, but it’s being outsold by other American full-size SUV models like the Ford Expedition, GMC Yukon and Chevrolet Tahoe. A huge part of why the Grand Wagoneer could be sitting on dealer lots so long is its high starting price ($63,240).

Many of the best-selling full-size SUVs are slightly more affordable than the Grand Wagoneer, including the Chevrolet Tahoe ($60,400), which is the most popular full-size SUV of 2025. Additionally, many of the best-selling models in the Grand Wagoneer’s segment have a longer production history.

Subaru’s electric SUV isn’t a sales hit

The Japanese automaker is known for its rugged SUVs, and more recently, its reliability scores. EVs aren’t exactly its area of expertise compared to brands that make best-selling electric models like Tesla, Chevrolet and Ford. The Subaru Solterra has a 411-day market supply.

It’s a close cousin to the Toyota bZ, an electric SUV that has also struggled to catch on in the new ultra-competitive segment dominated by rivals like the Tesla Model Y, Ford Mustang Mach-E and Hyundai Ioniq 5. The latest Solterra model is cheaper than some of its main rivals, but it lacks the style and practicality of major competitors.

Subaru’s Solterra only has 288 miles of driving range and its driving dynamics are bland compared to the Model Y. Tesla’s small electric SUV has 321 miles of standard driving range and is known for its practicality.

The Dodge Charger EV isn’t selling as quickly as key rivals

Stellantis has had a tough year, reporting a $2.7 billion first-half loss, according to Forbes. Dodge and other Stellantis brands have struggled to find footing in the new electrified vehicle landscape. The all-electric Dodge Charger’s slow sales are a perfect example of why every car brand doesn’t have to fully commit to electrifying popular nameplates. Its market day supply is 446.

Dodge’s two-door Charger starts at $54,995, which is expensive compared to popular models like the Tesla Model 3 and Hyundai Ioniq 6. Aside from its high starting price, the idea of a fully-electric Dodge Charger is hard for many fans of the brand to wrap their heads around.